Wednesday, 29 March 2017

Self Branding - Visual Identity

Establishing a visual identity beyond the business cards was important for me, and using this off balance triangle (that can also represent a play button) keeps a constant identity yet reflects my personality and tastes further, by resorting back more analogue techniques, and less 'perfect' styles. 

Using very basic materials of ink and water I created some rough textures which I would then digitally edit to create various triangular (POD) designs that would make up the visual identity of my brand. Using the outline as well as the inner shape created from the painted triangle, I was able to combine all these textures into a consistent design. 

It was also important to keep with the colour scheme previously explored, to keep those main themes in tact and application to this continued identity. 






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