Self Branding - Production

The final step was to evolve my brand further in order to stand out from the competition. With the strong concept, if I could create additional applications to stand alongside and support my identity, then a stronger brand forms. As such I looked into what sort of everyday things are detachable yet part of a whole - the key concept behind POD. I decided that triangular magnets, triangle and detachable rubbers on pencils, as well as hoodies with detachable hoods would be strong and plausible creations to move forward with. Additionally, the hoodies would hold the more raw design versions for the brand, and thus promote it in a stylish way.