Name, Pay-off & Description

To kick off our self-branding task, we were to come up with a name and pay -off that would encompass the identity we wished to have as a designer, in order to sell oneself to a client or business. 

At first I struggled to express what I wanted to be as a designer, as I do feel lost within the course, and not necessarily ready to chose a path to go down. In the end, I decided to go down the sarcastic route, as that is a quality of myself I recognise and probably comes through in my work, whether that be politically or socially. 

As such, my initial ideas plays on my name in combination with the famous Danny Darko character, who represents quite dark connotations (as exemplified within the name), as well as a pay-off which I personally find hilarious. Inverted commas on random words are always funny.