Self Branding - Idea Generation

The initial brainstorm for the various routes I could go down for my own self identity was really helpful in establishing how I wanted to be perceived as a design, and how much of myself I actually wanted to give away. I found important for my persona as a designer to be engaging and humorous to an extent. It is important that my designs don't come across as clean and perfect, as that is something as a designer I am not. I am very concept based, and thought there is a lot of room for exploration into playing with the mind, and how can I produce an outcome that will stand out from others. 

Initial designs experimenting with my own name and use of alliteration, a route I didn't really find appealing and so dismissed quite quickly.  

Sketches for possible application ideas - a mirror business card that would expose more and more as you looked at it - ideas of inception and design which reveals more conceptually the longer you look at it. Also mocking 'a breath of fresh air' and conventional business approaches - stink bomb jars - come across as light hearted and sarcastic. 

I then picked out my favourite ideas to see which can overlap and develop into a stronger concept to go with. 



I though that scratch away business cards to reveal retro styled naughty pictures would be a funny approach to evolving the sarcastic identity idea.