Personal & Professional Practice: Self Branding: Production

6C2, 6D2

Outcomes:

A clever play on the design process – contextualising the logistics of the trade through grid systems and bold structural type.
Show I like to play with colour and is vibrant like me.
Grain/noise textured to present the analogue, and my love of film.
The variety represents diversity and reflects my personal agenda for all-inclusive design - the colour pallet’s cover a wider audience’s tastes.
Postcards of my best shots to promote social interaction, again referencing nostalgia and the analogue / physical acts. On the back a positive note to send to someone dear, and brighten someone’s day.
Website and branding is lower case to be colloquial and friendly as those are the kind of clients I want to attract, with a laid back vibe.
A concertina book because it’s the most fun of all books.
Old-school 3D glasses to match the colour scheme, the grid system and the idea of play and nostalgia. This little extra is meant to reflect the publication process, of printing 2D but bringing the contents to life through stock and design.

Digital Print

Due to printing restrictions there was no way of printing double sided. This was not a problem, as it meant the design could adapt with this obstacle. The fold reflects both my love for publication design and the research into ways of standing out from a flat pile of the same thing, whilst also presenting me as being open – a key pillar of my personal ideology. For the postcards, the notes were therefore written by hand, simply aiding the personal feel expected form traditional postcards.

The outputs were thing printed, trimmed, folded and bound accordingly.

A matte stock was chosen for the envelope and business cards, to best present the grain texture, and gloss and satin for the postcards themselves and the accompanying foreword.