The overall self-branding
project was fun and experimental. Self-reflection is always really useful when
progressing, and this was an opportunity for me to express myself into a
coherent visual language.
The success of
this project stemmed from having no preconceptions for how I wanted my branding
to look. By simply letting the process inform itself, the design was able to
adopt a basic concept whereby the design elements were extracted and informed
from each step of the process.
For example, my film
photography-based layouts are the basis of my unique style. Their success stems
from the colour of the images being used to enhance the over visual reception.
As such, the colour swatches from them informed the palette for the branding.
This in turn, was carried by the logotype which was discovered through
freelance projects, which when researched aided the idea of diversity and
futurism. Furthermore, due to its Bauhaus context, the type thus fitted perfectly
into a grid system. The grid imagery was taken from a selection of papers I had
scanned from my personal favourite project Around
The World In 80 Pages, which was essentially a publication of these
compositional collages. Hence, the overall branding ended up being a
combination of my best assets, pooled together to create a coherent and
reflective design. A combination of the analogue and digital, successfully
communicating who I am as a designer.
The design did experience some drawbacks but utilised them for the overall development. As there were no double-sided print slots left, the business card design adapted a fold output, which I found to be more unique and relevant. Additionally, the postcards became more personal, due to applying the text by hand rather than print. This also meant a nicer stock could be used to print on, making the images themselves better quality.
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