Self Branding: Postcard Pack

6C2, 6D2

Words I want to visually communicate:
- Play
- Transparency
- Inclusion / variety
- Interaction
- Nostalgia

Off the back of this, I decided to produce a postcards series of my best shots to send to prospective employers with the hope of promoting social interaction through the analogue. On there will be a positive quote or message relating to the image to send to someone you miss / makes you laugh / someone who needs to relax etc. 

Initial ideas for messages:

• cool down
• you owe me a dinner date
• lets go for a drink
• slow down - take a breather
• to relax you
• don't waste your energy
• always make time for play
• look up to remind yourself how small you are
• get some fresh air
• sometimes its good to break the rules
• Because you’re royal

Love _______

Henceforth, I went through my images and selected the best 10 compositions that I deemed relevant for this application. Using Adobe colour relevant colour palettes were extracted from each image in the series. Then, looking over them all as a series, I selected the most successful swatches in communicating play and vibrancy, ensuring that they also worked together as a series, whilst covering a broad spectrum of colour psychology. This thus meant the three primary colours, with two secondary ones. 

Designing the cover postcard

It was important that the first cover reflected the brand well, as this will be the first thing the employer and/or client sees. As such, compositions were played around with until the final design was stripped back in accordance with the established branding guidelines. The cover image was to read 'always make time for play', as this is the basis of the concept, so it was necessary for the design to communicate this idea.  

 

Final series & Note for online sharing

Envelope Net

The design then considered how to package the postcards. An envelope seemed like a relevant solution with the context, and thus the idea to design a package in-line with the new branding was enacted. Four of the five colours were chosen for this output. 

 Writing & Designing the Foreword:

The design played around with a number of possible layouts and colours whilst working alongside the business card design. The two progressed together, taking the most 

successful colour swatches from the postcards and applying them to the business cards. Once the final 5 colours were chosen, and the four selected for the envelope, it became clear that the missing red should be used for the foreword design, as to tie together the entire branding. 

The back's would then be written on after digital print.