6A2, 6B2
Work grabbed from the online resource that I liked
HAWRAF's work has a really effective simplicity to it. Whilst at first their use of type and colour seems basic, their motion graphic outputs shows they have great knowledge in the softwares. If anything, their relaxed style is inviting and therefore reaches a broad, populist audience whilst maintaining an edge and distinct personality.
'The branding agency Superunion and the Brookyln-based interactive design studio Hawraf have joined forces on the Brooklyn Symphony Orchestra’s animated, sound-sensitive rebrand. Superunion first rebranded Brooklyn Symphony Orchestra in 2016, which it described as “music made visual.” This involved stripping the logo back to initials, with each letter exemplifying a different aspect of the individual orchestra.
In order to expand on this design, Superunion worked with Hawraf to transform the static identity into an interactive one. The new design, which launched 26 February, animates the existing branding elements, like the logos and glyphs, and transforms them into different movements and shapes that vary according to the music’s frequency and intensity. The animated identity will be projected and on full display as the orchestra warms up before scheduled performances and these patterns of visualised music can then be exported onto tickets, booklets, advertising and merchandise.'
This project by Hawraf is particularly relevant to my practice due to its focus on visio-audio experience. Their emphasis on sensory immersion creates an indulent atmosphere which adds value to the music. This has been a big part of my practice from second year - the fusion of music and visuals to enhance the overall user experience. I have produced background visuals for club nights around the UK, such as for Lost Spectrum in Brighton and LimitUK in Leeds. Although currently focusing on the electronic music, I am interested in incorporating live code into my repertoire of design outputs, and it is relevant to note how different methods of design can be used for different forms of music (in this case classical). I have currently been investigating the various softwares available to produce digital art through the use of AI environments.
Example of visualisation music work:
Relevant essay:
Acid sketching examples:
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