Creative Convos: Day Three

6A2, 6B2
Day Three
Ex-student Kieran Walsh

Conde Nast

• From Leeds, worked in East London
• Wired magazine
• MAKE A WEBSITE
• Make a work instagram
• get a good site, get an internship, get a job
• spell check your cv
• Future proof your skills - shift in industry to digital
• Is the attached pdf CMYK - try not make silly mistakes, details
• Be a nice person to be around - compliment
• Find an excuse to talk to that person
• No more than 4 @ work drinks - reputation is important
• LEARN AE/ Cinema 4d/ Hdml/ Sketch / Vision / Pho / Ind / Illu
• Learn what CSS / HTML is
• Go to the signings / parties / talks / openings
• Get a nice email address
• enter competitions / entries / magazines / calls for submission
• stay in and research the company - find out the art director, stalk

Wired:
Tech driven - future will be pop culture / the mainstream

Brief:
Pick an article and bring it to life on social
1:1 image & type gallery / animation / video / series
Instagram post (60 secs max) & stories (15 sec max)
(assets supplied)

MASSIVE ATTACK: UNFINISHED SYMPOTHY

Physical copy and notes:

- CMYK: black & white imagery / largely monochromatic / high HDR

- Stock choices: use of silver metallic paper - shine / reflecting / light

- Physical sensory reactions -

- Tone of voice: eerie, messy, dark, underground, alternative

WiredUK Visual:

Outcome:

Useful Feedback:

This brief provided a great insight into the professional world, and the opportunity to get feedback from a practicing designer in a sector of particular interest. It was interesting to see the final design used for the output of this brief, which ended up taking attributes from a lot of the submissions, but fitting it into the Wired visual language. This was possibly the most useful feedback the design could get.