Thursday, 28 February 2019

Creative Convos: Day Four

6A2, 6B2
Day Four
Eva Cremers
From the Netherlands
  • graduated last year - Art Academy Minera 
  • doing two internships
  • 3d campaigns in London
  • studied international business
  • Snask - Stockholm
  • sent a pink box got internship
  • Adidas shoes with kittens
  • 'In news we trust'
  • setting goals
  • sketching
  • testing
  • improving
  • testing
  • making
  • graduated and didn't know how to make money
  • 'you don't need the confidence you just need the courage. you can either feel safe and bored or challenged and scared. but you cant be safe and challenged'
  • boost instagram
  • think of a fun project to do 
  • lean new skills
  • man Vs machine
  • the design kids interview
  • intern magazine
  • collaboration 
  • New York times  
  • LEARN cinema 4D

What she's learnt:
- throw your work online
- use the positive side fo instagram
- pinterest is training
- don't be afraid of big designers - read about them

Q&A
- use hashtags
- don't be afraid to comment on other peoples work
- being insecure about your work is normal 
- it's normal to have no idea what you're doing or what your plans are

Instagram:


Website Work:





















Workshop notes
  • Staglig Amsterdam exhibition (noteworthy as going to Amsterdam in April)
  • Sound poster - merging audio and visual outputs for an immersive experience 
  • 3D foam sets - ways to bring play / enjoyment into design 


Comments
My Favourite Project:
All hipsters invited
'For the last few months, I've seen a lot of the same style of posters for mainly events. I wanted to experiment whether I could pick a not so attractive event and turn it into a techno and hipster feeling one. Can I make a so called hipster go to a very strange event just by design?'

This project is a perfect visual representation on the power of design in communication. The idea of trends, and what compose a visual language for a culture is clearly depicted through use of colour type and layout design decisions. It places emphasis in the styles being fed out on social media and through a consumerist output, as well as the necessity nowadays in our current prevalent visual culture in graphic design as a key component to selling a product.  






 






Lucas Zanotto - Eyes
Article: https://www.itsnicethat.com/articles/lucas-zanottos-eyes-film-061017 Italian-born director Lucas Zanotto has just released a personal project entitled Eyes. The video explores the transformative effect that eyes can have on inanimate objects through a series of kinetic sculptures. Eyes is a continuation of the director’s previous project Having a Face which saw him entertaining similar visual puns.

These sculptures are hand-made and beautifully simplistic, made out of whatever happened to be lying around – ping pong balls, sheets of paper and paper plates. With sound design by David Kamp, the video is both humorous and endearing, highlighting how pleasing it can be when artists and designers are creatively playful. Through simple and subtle movements, Zanotto conveys a series of complex human emotions such as the “it wasn’t me,” eye roll in the wake of a mysteriously knocked over plant.






Wednesday, 27 February 2019

Creative Convos: Day Three

6A2, 6B2
Day Three
Ex-student Kieran Walsh

Conde Nast

  • From Leeds, worked in East London
  • Wired magazine
  • MAKE A WEBSITE
  • Make a work instagram
  • get a good site, get an internship, get a job
  • spell check your cv
  • Future proof your skills - shift in industry to digital
  • Is the attached pdf CMYK - try not make silly mistakes, details
  • Be a nice person to be around - compliment
  • Find an excuse to talk to that person
  • No more than 4 @ work drinks - reputation is important
  • LEARN AE/ Cinema 4d/ Hdml/ Sketch / Vision / Pho / Ind / Illu
  • Learn what CSS / HTML is
  • Go to the signings / parties / talks / openings
  • Get a nice email address
  • enter competitions / entries / magazines / calls for submission
  • stay in and research the company - find out the art director, stalk

Wired:
Tech driven - future will be pop culture / the mainstream

Brief:
Pick an article and bring it to life on social
1:1 image & type gallery / animation / video / series
Instagram post (60 secs max) & stories (15 sec max)
(assets supplied)

MASSIVE ATTACK: UNFINISHED SYMPOTHY

Physical copy and notes:


- CMYK: black & white imagery / largely monochromatic / high HDR
- Stock choices: use of silver metallic paper - shine / reflecting / light
- Physical sensory reactions -

- Tone of voice: eerie, messy, dark, underground, alternative










WiredUK Visual:





Outcome:







Useful Feedback:

This brief provided a great insight into the professional world, and the opportunity to get feedback from a practicing designer in a sector of particular interest. It was interesting to see the final design used for the output of this brief, which ended up taking attributes from a lot of the submissions, but fitting it into the Wired visual language. This was possibly the most useful feedback the design could get.