Study Task 2: Manifesto

By getting a system or your ‘practice’ in place that clients can understand and accept through your working ‘Manifesto’ or ‘Mission statement’ that they see as ‘HOW’ you work and conduct business from the very outset.

A 'mission statement' is a short paragraph used by business to explain in simple and concise terms its purpose. They can have a dual purpose by helping employees to also stay focussed on tasks to achieve this mission by employing innovation toward increasing productive achievement. Externally it sets out the specific image and direction that drives your practice as a ‘brand’. A ‘manifesto’ is a published verbal declaration of the intentions, motives, or views of the issuer.

My Manifesto:
(in 100 words)

1. Stay ethical. The purpose of your design should help people in some way, and not be at the cost of others 
2. Try to be environmental with materials/ packaging/ strategy 
3. Promote social inclusion when possible. This covers racism, homophobia, sexism and so on – keep all-inclusive design that does not stereotype or marginalise groups 
4. Promote positive values and steer clear of political bias. This is not to say be apolitical, but allow a forum where people can deduce their own ideology based on information and visual literacy produced. 
5. Always think outside the box - 'a smile in the mind' type design - point of difference.